The best reasons to use Bing are Microsoft Rewards (points for searching), strong image and video search, Copilot built in and close integration with Windows and Edge. It's also a useful second opinion when Google's results don't help.
1. You get paid in points
Microsoft Rewards gives points for searching on Bing and doing daily activities, which you can redeem for gift cards or donations. Availability and rewards vary by country.
2. Image search is excellent
Bing Images has large previews, handy filters (size, colour, layout, licence) and visual search with a photo. See also how Bing stores image searches.
3. Video previews
Bing Videos plays a preview when you hover over a result, so you can check a clip before opening it.
4. Copilot is built in
You can switch from a list of links to a conversation with Copilot, which cites its sources, without leaving Bing.
5. It fits Windows and Edge
Bing is already the default in Windows search and Edge, and it works with your Microsoft account across devices.
6. A daily photo (and quiz)
The homepage features a new photograph every day, with a story and a short quiz. See where today's Bing picture is from.
7. A genuine second opinion
Bing has its own index and ranking, so it sometimes surfaces pages Google doesn't show on page one. Useful for research, shopping and checking facts.
When Google may still be better
For very local, niche or non-English searches, Google's larger index often wins. And privacy is similar on both: each records your searches unless you change the settings. See the disadvantages of Bing.
Frequently asked questions
Is Bing better than Google?
Neither is better at everything. Bing is strong for images, videos and Rewards; Google is stronger for niche and local results. See Bing vs. Google.
Can I earn money with Bing?
You can earn Microsoft Rewards points and redeem them for gift cards in supported countries. It's a small bonus, not an income.