Yes. Bing records your searches together with your IP address, approximate location, cookie identifiers and device details, and links them to your Microsoft account when you're signed in. You can limit this by turning off search history and personalized ads, searching while signed out, and blocking third-party cookies.
What Bing collects
- Your searches and the results you click.
- IP address and location, used for local results (precise location only if you allow it).
- Cookies and identifiers that recognize your browser between visits.
- Device and browser details such as language and operating system.
- Account activity, when you're signed in, so history and preferences follow you across devices.
How it's used
- To answer your searches and show local results.
- To personalize suggestions and results.
- To show ads, which can be personalized based on your activity unless you opt out.
- To detect spam, fraud and abuse, and to improve Bing.
Microsoft says it doesn't sell personal data. Ads on Bing are served through Microsoft Advertising.
How to limit tracking
- Turn off search history on bing.com/profile/history. See the guide.
- Turn off personalized ads in your Microsoft account's ad settings (privacy dashboard).
- Clear past history: delete Bing history.
- Search signed out, or in a private window.
- Block third-party cookies in your browser, and use Edge's Strict tracking prevention if you use Edge.
- Deny location access to bing.com in your browser if you don't need local results.
- Review app permissions for the Microsoft Bing and Copilot apps on your phone.
Tracking outside bing.com
Windows, Edge and Copilot have their own data settings. Your search history doesn't include your Copilot chats or Windows device searches; manage those in Copilot and Windows search settings.
Want less tracking altogether?
Privacy-focused engines such as DuckDuckGo don't build a profile of you, and, as it happens, get many of their links from Bing. See is DuckDuckGo based on Bing?.
Frequently asked questions
Can Bing track me in InPrivate mode?
InPrivate starts without your cookies and account, so searches aren't linked to you by those means. Bing still sees your IP address, and websites can use other techniques.
Does a VPN stop Bing tracking?
A VPN hides your real IP address from Bing, but if you're signed in, your searches are still linked to your account.