who created bing

Bing was created by Microsoft in 2009. It was originally called MSN Search, but was rebranded as Bing in 2012.

Microsoft created Bing to compete with Google, which is the dominant search engine with over 90% of the market share. Bing has a number of features that differentiate it from Google, including:

  • Image search: Bing is known for its image search capabilities, which are powered by its own image indexing technology.
  • Product search: Bing is also a popular choice for product search, as it integrates with Microsoft’s shopping platform.
  • Local search: Bing is also well-regarded for its local search capabilities, as it provides detailed information about local businesses and events.

While Bing has made some progress in catching up to Google, it still has a long way to go. In the United States, Bing has a market share of around 2%, according to StatCounter.

However, Microsoft is committed to Bing and is likely to continue to invest in it in the years to come. If Microsoft can continue to improve Bing‘s features and performance, it could become a more serious threat to Google‘s dominance.


Origins of Bing

Bing was developed by Microsoft as a response to Google‘s dominance in the search engine market. It was originally launched in 2009 as MSN Search, but was rebranded as Bing in 2012.

Microsoft‘s goal with Bing was to create a search engine that could compete with Google‘s superior search results and ad targeting capabilities. To achieve this, Bing incorporated a number of unique features and technologies, including:

  • Comprehensive image search: Bing‘s image search capabilities are powered by its own image indexing technology, which enables it to provide more comprehensive and relevant results for image-based searches.
  • Integrated shopping platform: Bing is tightly integrated with Microsoft’s online shopping platform, allowing users to seamlessly search for products, compare prices, and make purchases.
  • Enhanced local search: Bing excels at local search, providing detailed information about businesses, events, and attractions in specific geographic locations.


Market Share and Competition

Despite Microsoft‘s investments in Bing, it has struggled to gain significant market share compared to Google. In 2023, Google held a market share of over 90% in the United States, while Bing held a market share of around 2%.

Bing‘s challenges in competing with Google can be attributed to various factors, including:

  • Google‘s strong brand recognition and established user base
  • Google‘s superior search algorithms and ranking signals
  • Google‘s extensive advertising network and targeting capabilities


Microsoft’s Commitment to Bing

Despite the significant market share gap between Bing and Google, Microsoft remains committed to the development and growth of Bing. The company has continued to invest in Bing‘s features, capabilities, and marketing efforts.

If Microsoft can continue to improve Bing‘s performance and user experience, it could potentially pose a greater challenge to Google‘s dominance in the search engine market.



These are just a few of the many online resources available on Microsoft Bing’s history, challenges, and potential future in the search engine market.

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