bing history timeline

Bing History timeline

Background (1998–2009) – MSN Search

During this period, Microsoft was working on its search engine, which would eventually become Bing. Back in the late 1990s, they launched MSN Search as their initial search service. It wasn’t as widely known as some other search engines at the time, but Microsoft was determined to improve and make a mark in the search industry.

Explanation and Examples:

  • In 1998, MSN Search was introduced to compete with established search engines like Yahoo! and Google.
  • Microsoft’s search engine at the time had a simple interface and basic search capabilities.
  • Users could perform keyword searches to find information on the web, but it didn’t have the features and popularity that some of its competitors had.
  • MSN Search homepage underwent several changes over the years, such as the versions seen in 2002 and 2006.


Beginnings (2009) – Rebrand as Bing:

In 2009, Microsoft decided to rebrand its search engine as Bing. This was a significant move, and it marked a fresh start for Microsoft’s search efforts. The name change was accompanied by a new look, features, and marketing efforts to distinguish Bing from its competitors.

Explanation and Examples:

  • The rebranding aimed to give the search engine a more modern and user-friendly image.
  • Microsoft introduced a visually appealing homepage with daily background images, providing an enjoyable and engaging user experience.
  • Bing’s marketing campaign included the slogan “Bing Is for Doing,” emphasizing its focus on delivering useful search results.
  • This period marked the beginning of Bing’s efforts to compete with Google and establish itself as a major player in the search industry.


Growth (2009–2023) 

From 2009 to 2023, Bing steadily grew and evolved. It introduced numerous features and improvements to enhance the user experience and gain a larger share of the search market. Over time, it became a trusted search engine used by millions of people worldwide.

Explanation and Examples:

  • Bing expanded its search capabilities to include not only web search but also image search, video search, news search, and more.
  • It introduced features like “Bing Rewards,” where users could earn rewards for using the search engine.
  • Bing’s integration with Microsoft products like Windows and Office made it a default search engine for many users.
  • The “Learn more” phase represents a continuous effort to provide users with comprehensive search results and information.


AI Integration (2023–present) – The New Bing

Starting in 2023, Microsoft embarked on a significant transformation of Bing, referred to as the “new Bing.” This overhaul aimed to integrate advanced AI (Artificial Intelligence) technologies into the search engine, enhancing its capabilities and providing more relevant and personalized search results.

Explanation and Examples:

  • On February 7, 2023, Microsoft initiated the rollout of the new Bing, which marked a pivotal moment in the search engine’s evolution.
  • AI integration involves using machine learning algorithms to better understand user intent and deliver more accurate search results.
  • The new Bing uses AI to offer features like personalized search suggestions, improved image and video search, and enhanced natural language understanding.
  • This phase showcases Microsoft’s commitment to staying at the forefront of search technology and providing users with a more intuitive and intelligent search experience.


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